NIKOLAS KOULTOUKIS
creative designer




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Advanced Professional Certificate
2023 Holistic Branding Strategies

DpS

Studies on the role of designers in relation to marketing and sales was examined, alongside the impact of project scale on design methodology.

Research on global design trends versus local identity and comparisons of branding in the private and public sectors, highlighting that branding reflects broader cultural and sociological conditions.

Key insights were gained into the connection between a brand's image and its core essence, emphasizing thorough research and deep understanding of design subjects and their contexts. Additionally, a project related to these themes was developed, determined during the initial discussions